A graduate of the Certificate in Marketing will have a working knowledge of fundamental marketing concepts relevant to contemporary organizations; and understand buyer behaviour and develop appropriate marketing communication strategies to reach consumer and organisation markets.

  • Location:
    Greymouth, Westport
  • Method of Study:
    Part time
  • Number of Places:
    Multiple intakes per year
  • $532 per paper

  • Domestic Breakdown
  •   Tuition Fee:
  •   Course Cost:
  •   NZQA Fee:

Core Elements

644 Buyer Behaviour and Communications Strategies (20 credits)

Students will:

  • Examine the buyer decision making process, and its implications for target marketing strategies.
  • Select and justify target market(s), and apply a positioning strategy to chosen market(s).
  • Develop and evaluate communication options and justify communication strategies to achieve the desired market position.

541 Fundamentals of Marketing (20 credits)

Students will:

  • Demonstrate an understanding of marketing philosophy.
  • Identify and analyse environmental factors for marketing decisions.
  • Be able to identify and evaluate information needed for marketing decision making.
  • Demonstrate an understanding of factors affecting buyer behaviour.
  • Understand and apply the concepts of segmentation, targeting and positioning for marketing decisions.
  • Understand the need to set, monitor and control marketing objectives.
  • Recommend and justify marketing strategies to meet marketing objectives for a chosen product and/or service.